Privacy Policy

Last updated: July 2026

GO! First Aid respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, make an enquiry, book or attend a training course, complete online learning, use our services or otherwise interact with us.

1. Who We Are

GO! First Aid is a trading name operated by Gemma Johnson-Davies, a sole trader.

For the purposes of UK data protection legislation, GO! First Aid is the data controller responsible for determining how and why your personal information is processed.

If you have any questions about this Privacy Policy or the way we handle your personal information, you can contact us at:

Email: info@gofirstaid.co.uk

Website: www.gofirstaid.co.uk

2. The Information We Collect

The personal information we collect depends on how you interact with us and the services you use.

We may collect:

• Your name

• Email address

• Telephone number

• Business or organisation name

• Job title or role, where relevant

• Billing and invoicing information

• Course booking information

• Training and attendance records

• Assessment and course completion information

• Certification information

• Certificate expiry dates

• Information provided through enquiry and contact forms

• Information provided when registering for or completing eLearning

• Communications you send to us

• Feedback and reviews

• Marketing preferences

• Technical information about how you use our website, such as your IP address, browser type, device information and website usage data

We only collect personal information that is necessary for providing our services, managing our business and meeting our legal, regulatory and professional responsibilities.

3. How We Collect Your Information

We may collect personal information when you:

• Contact us by email, telephone, website form or another communication method

• Request information or a quotation

• Book a course

• Register yourself or another person for training

• Attend a training course

• Complete an assessment or knowledge check

• Complete an online or blended learning course

• Receive a training certificate

• Ask us to record a certificate expiry date or send you a reminder

• Subscribe to marketing communications

• Leave feedback or a review

• Interact with our website

• Use our online services or web app

We may also receive personal information from an employer, organisation or another person booking training on your behalf.

4. How We Use Your Information

We may use your personal information to:

• Respond to enquiries

• Provide quotations

• Process and manage course bookings

• Deliver first aid training and related services

• Register learners for training

• Provide access to online and blended learning

• Manage attendance and assessment records

• Issue and maintain training certificates

• Maintain appropriate training and learner records

• Send course information, joining instructions and reminders

• Send certificate expiry reminders where requested or appropriate

• Process payments and invoices

• Provide customer and learner support

• Respond to complaints or concerns

• Improve our courses, services and website

• Manage our business and maintain appropriate records

• Meet our legal, regulatory, insurance and professional obligations

• Prevent fraud, misuse and security incidents

• Send relevant marketing communications where we have an appropriate lawful basis to do so

We will only use your personal information where we have a lawful basis under UK data protection legislation.

5. Our Lawful Bases for Processing Personal Information

Depending on the circumstances, we may process your personal information under one or more of the following lawful bases:

Contract

Processing may be necessary to provide a service you have requested or to fulfil a contract with you. For example, when you book a training course.

Legal obligation

We may need to process or retain certain information to comply with our legal responsibilities.

Legitimate interests

Processing may be necessary for the legitimate operation and development of our business, provided your rights and interests do not override those interests.

This may include managing customer relationships, maintaining appropriate business records, improving our services and communicating with customers about relevant services.

Consent

Where required, we may ask for your consent to process your information for a particular purpose.

Where we rely on consent, you can withdraw your consent at any time.

6. Course Bookings and Learner Information

When a course is booked, we may collect information about the person making the booking and the learners attending the course.

Where an employer, organisation or another person provides learner information to us, they are responsible for ensuring they have an appropriate lawful basis for sharing that information.

We use learner information to manage training, attendance, assessments, certification and associated course records.

Depending on the type of training provided, we may need to retain certain learner and certification information for an appropriate period to meet our legal, regulatory, insurance or professional obligations.

7. Online and Blended Learning

GO! First Aid provides online and blended learning services.

When you register for or complete online learning, personal information may be processed to:

• Create and manage your learner account

• Provide access to course content

• Record your learning progress

• Record course completion

• Manage assessments and knowledge checks

• Issue certificates

• Provide technical or learner support

Some online learning services may be provided using trusted third-party platforms.

8. Payments

Payments for our services may be processed through third-party payment providers.

GO! First Aid does not normally receive or store your complete debit or credit card details.

Payment providers process your payment information in accordance with their own privacy policies and security requirements.

We may retain information relating to payments, transactions and invoices for accounting, tax and business record purposes.

9. Certificate Expiry Reminders

Where you provide us with information about your training certificate and its expiry date, we may use this information to contact you about upcoming training requirements.

You can ask us to stop sending these reminders at any time by contacting us.

10. Marketing Communications

We may send information about our courses, services, training opportunities and relevant updates where we have an appropriate lawful basis to do so.

This may include situations where:

• You have given us permission to contact you

• We have an existing customer relationship and are legally permitted to contact you

• We have another appropriate lawful basis for the communication

You can unsubscribe from marketing communications at any time by using the unsubscribe option included in marketing emails or by contacting us.

Service communications relating to a booking, course or service are not marketing communications and may still be sent where necessary.

11. Who We Share Your Information With

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

• Website hosting and technology providers

• Course booking and event management platforms

• Payment processors

• eLearning providers

• Email and communication providers

• Online form and data collection providers

• Cloud storage and business administration providers

• Accountants, insurers and professional advisers

• Regulatory, accreditation or certification organisations where appropriate

• Government bodies, law enforcement agencies or other authorities where legally required

We only share information that is necessary for the relevant purpose.

Where third parties process personal information on our behalf, we take appropriate steps to ensure that information is handled in accordance with applicable data protection legislation.

12. Third-Party Services

GO! First Aid uses third-party services to help operate the business and provide training services.

These may include services used for:

• Website hosting

• Course bookings

• Payment processing

• Online learning

• Email communications

• Online forms

• Website analytics

• Cloud storage

• Business administration

These organisations may process personal information on our behalf or act as separate data controllers.

Where you access a third-party service through our website, you should also review that organisation's privacy policy.

13. Website Analytics and Cookies

Our website uses cookies and similar technologies.

Cookies are small files placed on your device that help websites operate correctly and provide information about how visitors use a website.

We use Google Analytics to help us understand how visitors interact with our website and to improve our website, services and user experience.

We may use cookies and analytics technologies to:

• Ensure our website functions correctly

• Understand how visitors use our website

• Measure website traffic and performance

• Improve website content and navigation

• Measure the effectiveness of our services and marketing

Where required by law, we will ask for your consent before placing non-essential cookies or similar technologies on your device.

You can manage your cookie preferences through the cookie consent options provided on our website.

14. How We Keep Your Information Secure

We take appropriate technical and organisational measures to protect personal information against:

• Unauthorised access

• Accidental loss

• Misuse

• Alteration

• Disclosure

• Destruction

These measures may include password protection, access controls, secure systems and services, appropriate software security and limiting access to personal information to those who need it.

While we take reasonable steps to protect personal information, no method of electronic storage or internet transmission can be guaranteed to be completely secure.

15. How Long We Keep Your Information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected.

The length of time information is retained will depend on:

• The type of information

• The services provided

• Legal and regulatory requirements

• Accounting and tax requirements

• Insurance requirements

• Certification and training record requirements

• The need to establish, exercise or defend legal claims

When personal information is no longer required, we will securely delete, destroy or anonymise it where appropriate.

16. International Data Transfers

Some third-party service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that suitable safeguards are in place as required by UK data protection legislation.

17. Your Data Protection Rights

Under UK data protection legislation, depending on the circumstances, you may have the right to:

Request access

You can ask for a copy of the personal information we hold about you.

Request correction

You can ask us to correct personal information that is inaccurate or incomplete.

Request erasure

In certain circumstances, you can ask us to delete your personal information.

Request restriction

In certain circumstances, you can ask us to restrict how we process your personal information.

Object to processing

You may have the right to object to certain uses of your personal information, including processing based on legitimate interests and direct marketing.

Data portability

In certain circumstances, you may have the right to receive your personal information in a structured, commonly used and machine-readable format.

Withdraw consent

Where we rely on your consent, you can withdraw that consent at any time.

Not all rights apply in every situation.

To exercise your data protection rights, please contact:

info@gofirstaid.co.uk

We may need to verify your identity before responding to your request.

18. Data Protection Complaints

If you have a concern or complaint about how GO! First Aid has handled your personal information, please contact us at:

info@gofirstaid.co.uk

We will acknowledge data protection complaints within 30 days of receiving them and will respond to the complaint without undue delay.

You also have the right to complain to the UK data protection regulator, the Information Commissioner's Office (ICO).

Further information is available on the ICO website.

19. Links to Other Websites

Our website may contain links to websites operated by other organisations.

GO! First Aid is not responsible for the privacy practices, security or content of external websites.

We recommend reviewing the privacy policy of any external website you visit.

20. Children's Personal Information

Some of our training services may involve children and young people.

Where we process children's personal information, we will only collect and use information that is necessary for providing our services and meeting our legal, safeguarding, training and administrative responsibilities.

Where appropriate, information may be provided by and communications managed through a parent, guardian, school or other responsible organisation.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices or legal requirements.

The latest version will be published on our website and the date at the top of this Privacy Policy will be updated accordingly.

We recommend reviewing this Privacy Policy periodically.

22. Contact Us

If you have any questions about this Privacy Policy, how we handle your personal information or wish to exercise your data protection rights, please contact:

GO! First Aid

GO! First Aid is a trading name operated by Gemma Johnson-Davies, a sole trader.

Email: info@gofirstaid.co.uk

Website: www.gofirstaid.co.uk

Last updated: July 2026